Brand Development and Management.

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Our brand development and management will help you articulate your B2B brand’s promise — your promise to customers. We will differentiate your company, products and services from competitors. Your B2B brand is shorthand for what your company is all about to your customers.

Brand development is a multifaceted, multilayered process and discipline. It’s much more than simply marketing logos and slogans. Our brand development will create a brand identity for your company that is an accurate reflection of your organization.

Brand development will help identify your brand, build your brand, promote your brand and be your brand.

Our brand management focuses on the big picture — your brand’s essence, mapping out competitors in your brand’s category, identifying new obstacles or opportunities to ensure building your brand’s value. Brand management is the ultimate protector of your profit margins.

Call us today at 608-831-2002 and let’s start building your B2B brand!

Communications and Message Audit

Message AuditYour brand development starts with your communications and message audit. We will build upon your current brand and its foundation.

Your brand audit provides an analysis of your organization’s brand and marketing effectiveness. It assesses a brand’s strengths, weaknesses, opportunities and threats by your competition or marketplace.

It helps identify and act on your brand growth opportunities, including those achieved by brand repositioning and brand extension.

The audit will result in our recommendations to improve your brand equity, brand positioning and marketing effectiveness.

Competitive Analysis

It starts with questionsIn order to understand the positioning of your company and its brand, we will conduct competitive analysis of your company. This includes reviewing your current position and circumstances compared with those of your competitors, accessing trends regarding your industry, and analyzing and assessing the impact of our findings upon the future direction of your company.

We will conduct internal research and external research to help measure and understand the overall positioning and general perception of the company.

Information gathered will help us identify –

  • How customers feel about your company’s overall reputation.
  • What image should your products or services communicate?
  • What are your company’s major strengths?
  • What are the company’s major weaknesses?
  • What qualities should your company convey?
  • What are the positive aspects of the current brand?
  • Where are the greatest opportunities for growth in your market?

Communications and Key Message Development

Key Message DevelopmentPowerful communications and key messages development will help position your company and lead to a powerful brand. It will be a message so clear that it begins to move customers toward your brand. It’s all about differentiating your company, and its products or services.

In today’s competitive marketplace, communications and key message development strategy that insures a consistent approach to offering your products or services is very important. It is essential to know who your customers are and how to position your company effectively against your competition.

We will develop a message aimed specifically to your target audience. Your positioning statement will include an umbrella statement and supporting messages that captures the essence of your company to leave an imprint in the minds of customers and prospects.

We also develop powerful, identity slogans – the core essence of what you aspire your company to be to your customers. A slogan is important for branding and will become part of your identity. Permanence makes your slogan effective because customers become familiar with it. It will be used on all your marketing materials.