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Branding.

Corporate Identity Design.

Federal Industries

To have a strong brand, you need to express your image with strong corporate identity design.

We will design a logo that is a strong symbol of your company. Yet your brand is more than a logo; it’s a promise you make to the market. With words and images, we will create messages with impact. We will give your brand a distinct personality that customers will notice and favor, and be consistent to build their trust.

A well-managed brand is the ultimate expression of the many elements that make your organization and service identifiable in the minds of your target customer. Using color, type, tonality and imagery, we will create high-impact brand and corporate symbols that clearly communicate your value proposition to your prospective customer and differentiate you clearly from your competition.

Once we have created your corporate identity design, we will develop an Identity Standards manual. Identity standards will provide consistency so that everyone within your company can follow and have proper guidance to support your brand. These standards must be strictly followed, especially regarding your logo, slogan, color palette and key positioning statements and messages.

Call us today at 608-831-2002 and let’s start building your B2B brand!

Logo Design

Logo Design

A logo will be a powerful symbol of your company. A strong, recognizable logo is the most important element in your company’s visual identity.

Your logo will identity your company in its simplest form via its consistent use. We specialize in crafting unique logos tailored to your business and industry.

Brand Elements

Brand Element ExampleBrand elements and symbols will clearly represent your company’s personality, products and services.

Using color, type, tonality and imagery, we create high-impact brand and corporate symbols that clearly communicate your value proposition to your customer and differentiate you clearly from your competition.

All of your symbols and elements need unity in graphic design across all of your materials. This includes specific fonts, color palette — primary colors and select secondary colors that will be used only as accents, photography, certain visual elements for both print and digital application such as — organic shapes, curves, lines, layering shapes and much more. We will bring your core messaging to life visually.

Product Branding

Federal Products BrandProduct branding creates brand value and awareness for your new product or service.

Whether you sell a branded product using your company’s name as the product brand or your company uses different brands for their products that function independent from each other and the company’s brand, we can help.

We will develop your product’s brand via naming, logo design, graphics, message statements and materials that highlight the special qualities by using the product or service.

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