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SEO – Search Engine Optimization.

Naviant Website and Campaign

Professional search engine optimization (SEO) strategies are based on sound marketing principles to make sure your Website gets to the top of the search page and stays there.

We focus mainly on natural search engine methods through cutting-edge technology and highly experienced technical staff.

Our SEO will significantly improve their search engine rankings to help achieve their sales goals. Combining organic, paid and e-mail marketing tactics, we will create and optimize your Website pages to get great results.

Call us today at 608-831-2002 and let’s start building your Web presence!

Website Optimization

Your Website should be built based on professional and proven Website optimization practices.

We build Websites with search engine optimization (SEO). From the content management systems we use, to the coding best practices we employ, we ensure that your Website has the best possible technical foundation to get found by search engines.

If you are looking for a Website redesign, when designing your Website we ensure that you do not undo any of your past SEO efforts.

Landing Page Optimization

Effective landing pages are built with landing page optimization and designed to make your customers take action and convert traffic.

We use best practice search engine optimization (SEO) to give you organic, paid social and e-mail marketing traffic and conversions. Your unique landing page design will be loaded with content to help you succeed with your pay-per-click (PPC) e-mail campaigns and social media marketing. To rank organically, we fit your landing page in a logical place on your Website navigation, add content, build internal links and tie it in with the rest of your Website.

Combining organic, paid and e-mail marketing tactics, we will create and optimize your landing pages with a clear call to action to get great results.

SEO Process and Code of Ethics

Professional SEO professionals employ ‘white hat’ SEO process and code of ethics. Organic search engine optimization is essentially a strategy and as such no guarantees can be made.

Our objective is to move your Website higher in rankings and maintain long-term site visibility. No ethical SEO professional can offer a #1 position guarantee for any major search engine. However, a top 10 or 20 ranking is attainable with hard, ongoing work and relevant keywords.

Our SEO professionals will not promise instant results with SEO – it could be days, weeks or even months before your Website begins to move up in rankings. We cannot speed up the process as search engines have scheduled times to include submitted sites into their database.

For projects that require guaranteed inclusion, consider using paid search and inclusion programs such as Google’s Ad Words.

SEO Content

Powerful messages and SEO content for your Website will inspire customers to act. Your company’s content must be developed to tell your organization’s stories in the most meaningful ways possible. Move people to act and buy. We will showcase your company’s values, mission and culture in addition to giving value to your products.

Your Website content is King. Moving people to action doesn’t happen by accident.

We will create informative and SEO-focused content. Your content will be unique and informative content, and relevant to your B2B audience. We’ll also ensure it’s link worthy to build your credibility and site traffic.

Search Engine Marketing

Search engine marketing (SEM) will help increase your B2B business presence on the Internet. SEM improves your Website page rankings in organic search results and optimizes your pay-per-click (PPC) campaigns.

We write fully optimized content and strategies to direct Web traffic and customer interactions. We focus on increasing your Website’s traffic and more conversions.

Our SEM services will help you achieve top page search results for relevant keyword phrases on all major search engines - Google, Yahoo and Bing.

SEM campaigns include search engine optimization (SEO), paid search management, link building, reputation management and social media.

PageRank Services

We offer PageRank services. Your Website’s online reputation is one of the key factors in determining Search Engine Ranking Positions (SERPs). It is also one of the most challenging aspects of SEO to change.

While it is not a good idea to become focused on increasing PageRank purely for the sake of obtaining a higher score, the score itself is a good indicator of how well you are marketing your Website.

PageRank is a link analysis algorithm used by Google that assigns a numerical weighting to each element of a Web page, with the purpose of ‘measuring’ its relative importance. The number and quality of incoming links to your Website determine PageRank. The better your PageRank the higher you show up in Google search results.

We will develop a strategy to build up the PageRank for your Website.

SEO Analytics: SERPs Statistics and Analysis

SEO Analytics: SERPs Statistics and Analysis will help ensure that your Website continues to be a great marketing tool. Search engine optimization (SEO) is an extremely important factor of your Website success, and routine measurement of effectiveness of your Website is imperative.

Google Analytics and the AddThis social media share tools are tools that we include in each Website we develop. These services provide detailed analysis and reports for free.

Google Analytic reports will include Web traffic analysis such as site visits, pages per visit, site bounce rate, average time on site, browsers used by visitors, connection speed, percentage new visitors, visitor loyalty, length of visit, top traffic sources, top keywords, referring sites, content performance analysis, top pages and top exit pages.

One of the most important SEO considerations when redeveloping a Website is ensuring that you do not ‘undo’ any of your past SEO efforts. This means carrying over any existing PageRank or inbound links that your existing site already has.

During the Discovery phase, we will use our SEO software to run a report on your existing site. We will use this report as a benchmark to measure the effectiveness of your news site, and also to determine the number of inbound links your site currently has and to what pages they link. Using our tool’s scale, we’ll measure your Website’s overall Domain authority. This allows us to find where you stand in your industry as compared to the statistics of your top competitors.

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